TikTok is introducing a fresh option that enables them to lessen the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the company announced that it currently hosts in excess of 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the next few weeks before a widespread rollout. This shift comes amid a increase in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding content creators on a competing service only show content made by AI. A considerable share of this material is deemed low-quality AI content, a phrase for substandard, mass-produced content that is often nonsensical or surreal.
Our research shows that a lot of users appreciate content made with AI tools, ranging from computer-generated images to educational videos, and we want to offer the community the ability to increase or decrease of that, based on their own preferences,” said a spokesperson.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its network identified as made with AI. In total, more than 100 m media items are uploaded to the service each day, making AI-generated material a limited part of its complete catalog.
How to Adjust Settings
Members will be capable of reduce or increase the volume of AI-generated videos they see by accessing the “manage topic” feature in the platform and selecting AI-made media. Other topics that can already be controlled under the setting cover politics, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules mandate users to identify convincing AI-made content, and it bans harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Furthermore, the service will from now on attach an “AI-made” tag to content created with its built-in AI features, or detected by an collaborative effort for identifying artificial media. This action is intended to stop users from trying to evade the tagging system.
Educational Initiatives
TikTok is also introducing a two million dollar AI literacy fund for specialists and groups to develop educational content about using AI responsibly. This initiative will benefit educational bodies focused on training coding and technology.
Platform Protection
The platform has defended its safety measures, during debate over proposals to make redundant a large number of safety staff in the UK. It is expected to reduce hundreds of positions in its trust and safety division in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.
A company official explained that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content prior to it has to be seen by humans. The platform stated a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to reliance on its AI tools.
It is vital to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
