The Fashion Icon Antony Price, Famed for Styling Iconic Acts Like Bowie and Duran Duran, Dies at 80.

A historic image of designer Antony Price with David Bowie
An iconic 1973 moment: Antony Price with David Bowie and Angie Bowie at a London station.

Fashion legend Antony Price, the groundbreaking style architect who crafted many legendary styles worn by musical icons like Bowie and members of Roxy Music, as well as Queen Camilla, has passed away at the age of 80.

Price was best known for his architectural shapes and performative fashion, most notably the light-hued ensembles that became famous from rock band Duran Duran's seminal music video for "the song Rio".

"They honored him as a 'visionary' and a 'kind, intelligent and razor-witted friend,' the group posted a remembrance on social media."

Price's death comes shortly after he debuted his newest line in London, which was his first major show in over 30 years. Singer Lily Allen modelled a dress inspired by the notorious black velvet "so-called 'revenge dress'" once worn by the late Princess Diana.

A Lasting Legacy

A native of Yorkshire, born in 1945, Price moved to London in the early 1960s to enroll at the prestigious Royal College of Art.

A year after graduating, he began designing menswear at the company Stirling Copper and was the creator of the tight, button-detailed trousers that The Rolling Stones' frontman Mick Jagger wore during the iconic group's Gimme Shelter tour in 1969.

He founded his own label in 1979 and staged his first fashion show a year later. The show was launched by outfits on model Jerry Hall, who also wore the wedding dress Price designed for her for her marriage to Sir Mick Jagger.

Partnerships with Stars

A frequent collaborator of the late David Bowie, Price created the memorable jacket the artist wore for his "As The World Falls Down" music video in 1986.

His signature ability to merge tailoring for all genders along with his masterful technique in shaping sculptural silhouettes established him as a "one-of-a-kind talent," in the words of the UK's fashion authority.

During the nineties, he began working on pieces for the then-Duchess of Cornwall, Camilla, which included various looks for her tour of the United States after becoming Duchess.

Following a profession lasting over fifty years, Price staged what would be his last show in London last month in conjunction with the label 16Arlington.

  • Sculpted Silhouettes: The core of his aesthetic.
  • Dramatic Impact: Defining an era of music fashion.
  • Genre-Blending Design: Merging menswear with womenswear.
  • A Client List from Rock to Royalty: Including music legends and the future Queen Consort.

The industry says farewell to a authentic original whose influence on style and culture remains deeply ingrained.

David Kennedy
David Kennedy

A seasoned business strategist with over 15 years of experience in corporate innovation and digital transformation.

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