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The co-founders of the well-known ice cream brand Ben & Jerry's has claimed how parent company Unilever blocked the introduction of an innovative Palestine-themed frozen dessert product.

Ben Cohen, that co-founded the company alongside his partner, revealed that he plans to personally create the controversial flavor within an individual series showcasing issues the company has been barred from speaking out about.

Longstanding Conflict Between Creators and Parent Company

The recent announcement intensifies the continuing tension between the internationally recognized dessert company with its corporate parent, the UK-based consumer goods corporation which has owned Ben & Jerry's since 2000.

The co-founders maintain that Unilever and its ice cream arm the Magnum brand unlawfully blocked Ben & Jerry's against "maintaining its activist principles".

Watermelon Sorbet becoming an Emblem of Solidarity

Mr. Cohen announced via an Instagram video how he is creating an innovative watermelon-flavored sorbet, asking for consumer ideas for naming options plus additional components.

“I'm doing what they couldn't,” the founder declared from his kitchen. “I'm making a watermelon-based ice cream that advocates for permanent peace in Palestine while demanding repairing the damage that occurred in the region.”

This particular fruit has become an emblem of solidarity with the Palestinian people due to its colors, that match those of the Palestinian flag – red, green, black and white.

Historical Social Engagement and Recent Changes

Several years ago, the ice cream company ceased sales of its products in areas under Israeli control, leading to Unilever transferring their Israel business over to an Israeli distributor, thereby permitting continued sales within the occupied West Bank.

The new product line will be created through Ben's Best, the activist ice cream brand which was first created in 2016 for endorsing ex- political contender Bernie Sanders via the product "Bernie's Back".

Leadership Changes plus Upcoming Plans

Mr. Cohen revealed how he plans to create additional frozen dessert varieties focusing on issues that Ben & Jerry's was silenced from addressing publicly due to corporate restrictions.

The announcement follows co-founder Jerry Greenfield resigned his position at Ben & Jerry's recently, following decades of involvement, citing worries regarding how its independence had been undermined after Unilever's decision to restrict their advocacy work.

Previously, Mr. Cohen commented how "Jerry has strong compassion and this conflict with Unilever was breaking it."

“My conscience leads me to keep working within the organization to fight for corporate autonomy so that it can fulfill the social mission, the principles which established its foundation while upholding for over 40 years," he told journalists.

• Parent company restrictions regarding political advocacy
• Personal product development from original creators
• Watermelon flavor serving as political symbol
• Ongoing disagreements between parent company versus social mission